This post is part of a series sponsored by Darkhorse Insurance. Marketing an insurance agency can feel overwhelming, especially if you’re juggling client meetings, policy renewals, and endless ...

In “Is Your Marketing Message Missing the Mark?” I observed that agents in the middle market who use estate planning as a pathway to sales were wasting their time. That’s because the merely well-to-do ...

In the insurance industry, staying ahead of the competition requires innovative approaches to client acquisition and relationship management. One strategy gaining prominence is account-based marketing ...

In the competitive market of insurance and financial services, the adage "more content, more leads" holds true. However, crafting a successful content marketing strategy requires more than just ...

Our take: The most successful insurers aren't just selling a product; they’re telling a story that connects to people's lives and their need for security and peace of mind. In our report “Life ...

Cold calling in the insurance industry is about as popular as a root canal on a Monday morning. If you're still dialing for dollars and hoping for the best, you're fighting an uphill battle with one ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...