YouTube is targeting more live sports rights. But it's more likely to buy games in bulk if there's a clear consumer proposition underlying the rights.

Google’s video site has a number of topic-based destinations like /Gaming and /Fashion. Amid a big increase in viewership, YouTube.con/Sports has been revamped to offer a “more personalized” ...

The NBA Finals just scored some of its biggest viewership numbers in decades, on both TV and social media, according to the league. Leagues and rights holders are increasingly using social media as a ...

Sports, one of the few outlets we have during tough times, are as important as ever for the mental health of so many of us. YouTube is clearly aware of that importance, so a new YouTube Sports page is ...

YouTube TV has announced pricing and other details about its lineup of slimmed-down bundles organized around specific programming like sports, news and entertainment. The sports-focused package, one ...