At the IIGC's roundtable, creators, brand leaders & industry voices explored how lasting partnerships can work for both sides ...
Instagram’s Edits app now lets users create carousels with photos, videos and text, using layouts, stickers, filters and ...
After serving as the Chairman of BBDO India and his work winning more than 25 Cannes Lions, including a Grand Prix and ...
Eveready is testing whether portability can change consumer behaviour in the mosquito protection category, starting with a ...
After reaching 29 cities, GKB is shifting from an optical retail identity to a lifestyle-led proposition built around fashion ...
Noto's COO, Deepa D’Souza, says brands should prioritise operational readiness, distribution and fulfillment before scaling ...
Beyond campaigns and consumer insights, the Duroflex CMO reflects on adventure, curiosity, family and the things that keep ...
It is initially testing the feature in the US, using automated systems to highlight daily posts and replies that spark ...
The Publicis Media India and MMA India report found that 69% of marketers do not use attention in media decisions, while 86% ...
SEBI’s ‘Samajh Se Investing Simple’ campaign uses a jingle to advocate informed investing, regulated products, early ...
As consumer journeys become more fragmented, a WPP Media, MMA India and Amazon Ads playbook finds that measurement gaps and ...
Under the agreement, the adtech platform will work with Indian brands and agencies to explore the use of Dailymotion’s video inventory and advertising technology.
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