At the IIGC's roundtable, creators, brand leaders & industry voices explored how lasting partnerships can work for both sides ...

Beyond campaigns and consumer insights, the Duroflex CMO reflects on adventure, curiosity, family and the things that keep ...

Eveready is testing whether portability can change consumer behaviour in the mosquito protection category, starting with a ...

After serving as the Chairman of BBDO India and his work winning more than 25 Cannes Lions, including a Grand Prix and ...

Noto's COO, Deepa D’Souza, says brands should prioritise operational readiness, distribution and fulfillment before scaling ...

After reaching 29 cities, GKB is shifting from an optical retail identity to a lifestyle-led proposition built around fashion ...

It is initially testing the feature in the US, using automated systems to highlight daily posts and replies that spark ...

Instagram’s Edits app now lets users create carousels with photos, videos and text, using layouts, stickers, filters and ...

The Publicis Media India and MMA India report found that 69% of marketers do not use attention in media decisions, while 86% ...

SEBI’s ‘Samajh Se Investing Simple’ campaign uses a jingle to advocate informed investing, regulated products, early ...

The feature is designed to move beyond personalisation based on historical customer profiles by making decisions based on ...

The planned system would allow businesses to provide personal agents with instructions on how to navigate their websites or ...