As consumer journeys become more fragmented, a WPP Media, MMA India and Amazon Ads playbook finds that measurement gaps and ...

The Publicis Media India and MMA India report found that 69% of marketers do not use attention in media decisions, while 86% ...

OGS provides technology, data, media and creative services worldwide. Its Coimbatore office will support training and ...

At the IIGC's roundtable, creators, brand leaders & industry voices explored how lasting partnerships can work for both sides ...

After serving as the Chairman of BBDO India and his work winning more than 25 Cannes Lions, including a Grand Prix and ...

Eveready is testing whether portability can change consumer behaviour in the mosquito protection category, starting with a ...

After reaching 29 cities, GKB is shifting from an optical retail identity to a lifestyle-led proposition built around fashion ...

Noto's COO, Deepa D’Souza, says brands should prioritise operational readiness, distribution and fulfillment before scaling ...

Beyond campaigns and consumer insights, the Duroflex CMO reflects on adventure, curiosity, family and the things that keep ...

It is initially testing the feature in the US, using automated systems to highlight daily posts and replies that spark ...

Under the agreement, the adtech platform will work with Indian brands and agencies to explore the use of Dailymotion’s video inventory and advertising technology.

Hosted by Madhuri Dixit, Sony Marathi’s game show features sponsors across technology, jewellery, food and beverages, personal care, apparel, clean energy, travel and financial services.